Hot on the heels of launching its NearLondon city browser beta in December 2009, UK-based tech start-up Near™ is applying its 3D discovery technology to a new vertical, the world of property development.

In parallel with the development of the NearLondon consumer application, which allows users to browse and shop in a virtual West End, Near has launched a new service for commercial property visualisation, planning and marketing.

The previous chapter covered the importance of building a wide network of people who will be aware of you and know you exist. They may read your blogs, see your videos or notice your contribution in groups and on Twitter. The upside of ‘know me’ is that it is about using the technology to distribute your thoughts and knowledge. It is more like a broadcast so it is easier to take on board and execute if you are a task oriented person.

The downside of staying in ‘know me’ all the time is that people won’t know you well enough to really trust you and to know what help they can give you. It is easy to be a closed person if you stay in the ‘know me area’ all the time, you don’t have to reveal much about yourself.

The industrial revolution was the beginning of economic life as we know it today.

Two hundred years later, another revolutionary innovation is driving unprecedented change and new opportunities for businesses. The internet is fundamentally changing the way businesses operate and go to market. There are now over a billion people online – all connected, creating, communicating and searching for information. That's a market that businesses of any size can now access from day one.

 We will now begin the process of building your network with a strategy that will help you create profitable relationships. The first part of this is ‘know me’. ‘Know me’ is the aspect of social media that is closest to the traditional world that you may be used to. This stage is about your marketing, it is about building your brand and creating a reputation.

Being known is critical. It is through having a trusted brand that is wide and distributed across many platforms, that you will be found by people wanting access to your mind, knowledge and connections.

In a first for UK radio, Bauer Media’s Kerrang! Radio today announced a strategic partnership with global music filter and fan financing engine, Slicethepie.

From today, any artist or band seeking regional or national airplay on Kerrang Radio can upload their tracks on www.kerrangradio.co.uk, where Kerrang Radio listeners will get paid to review and rate the tracks from these undiscovered artists. Kerrang’s producers and presenters will then hand pick from the top rated artists, choosing which will get exposure across key specialist shows.