iome launches white-label digital media service Plotstar

Friday, 20 November 2009 16:30

Written by Lucy Crawford

BT spin-out iome yesterday launched Plotstar, the mobile industry’s first white-label digital media service enabling consumers to discover, plan and share events activities and plans, based on where they are or where they want to go.

The service is initially being launched to businesses who wish to deliver highly targeted digital services, offers and advertising to their consumers’ devices of choice. Available via any internet-connected device, Plotstar is an intelligent platform which learns user behaviour, understanding likes and dislikes and so delivering a highly personalised and relevant service.

plotstar - welcome Plotstar lets individuals discover places, events and activities based on their current or planned location and create plans around these. Discount coupons are also integrated so users can make saving money part of their personal plans. Plans can be shared through several different channels, including Facebook, Twitter, SMS and email. The platform provides access to over 2.5m locations and listings, 500,000 events and many online and mobile vouchers, all of which are geo-located.

Phil Eames, CEO of iome, commented: “Plotstar is the first service of its kind to bring together social networking, discount coupons and location-based services and fills a gap in the market. By delivering this interactive service to its customers, businesses have a more detailed understanding of their behaviour and are able to provide tailored offers and services as a result. We are excited to launch this innovation to the digital brand marketing sector”.

iome was created in May 2005 by British Telecommunications and New Venture Partners after five years’ development in BT’s Research Laboratories.

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