Events

Unlike most other courses in the market, we're not here to sell you search engine optimisation (SEO) services.

Quite the opposite, in fact - we'll teach you about the limitations of SEO and why an innovative approach to online marketing is critical to differentiate your campaigns and deliver maximum quality click for minimum expenditure.

What will I learn?

This four hour workshop will blend presentation, tuition and hands-on practice that will enable you to:

• evaluate the online presence of your own business
• assess where you are on the SEO ladder
• identify the next practical steps to improve your ranking
• decide which pieces are better done in house and which should be outsourced

It may be tempting to spend substantial sums on SEO and pay per click (PPC) campaigns, but do you really need to? At £295, this workshop is a small investment that will pay dividends.

What will the session cover?

• SEO Today: what's working and what's not in the SEO space
• Free tools for assessing your current SEO presence and next steps
• Setting achievable SEO goals
• When to use Pay Per Click (PPC) advertising and how to make it effective
• Integrating viral and social media marketing into your online marketing plan
• Constructing an online marketing plan in which everyone in your organisation can participate
• Innovate to differentiate: match your product to your market, then create new marketing concepts to deliver clicks and conversions
• Measuring the success of your online marketing spend

Who should attend?

This half-day session is for business owners who want to make the most of their online marketing budget, and who want to be sure that their marketing teams are doing everything possible to creatively deliver quality traffic to their company website.

"I always thought SEO was a dark art until I met Kit." Mathew Hassell, World Transfer

About Kit Ruparel

Kit has developed ground-breaking online marketing strategies for companies across a broad spectrum of sectors, including social media, mobile telecoms, customer service, hospitality, health records, beverages, IT security, transportation, digital creative and charity.

With a background as a CIO and CTO, much of his last 10 years online have required the creation of SEO, PPC and viral marketing initiatives that seriously deliver. Kit has quite simply learnt these disciplines 'the hard way', having watched some companies burn through their marketing budget with poorly executed and outsourced SEO campaigns, whilst other organisations top the search rankings and gain quality website hits with seemingly the bare minimum of investment.

This is an intensive workshop - numbers are limited so register now to secure your place.

Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have any queries.